Digital Marketing: A Thriving Career Path
Marketing techniques have evolved as the ways in which consumers get information change. Radio advertising led to TV advertising, which then shifted to digital marketing with the rise of the internet. Besides these natural market progressions, the COVID-19 pandemic is driving the scope of digital marketing even further online.
- Digital marketing analytics
- Social media influencers
- Video remains king
- Artificial intelligence
- Augmented and virtual reality
- Omni-channel marketing
- Content to become more interactive
Why Do Businesses Need a Digital Marketing Strategy?
As the scope of digital marketing technologies evolves, companies are staying current by adding online components to their brick-and-mortar stores or combining various digital marketing strategies to create an internet presence.
Because most consumers use smartphones and research products online before buying, digital marketing strategies are crucial to businesses. But companies across the globe also employ digital marketing to more easily target their audiences online and via mobile devices — and many are seeing a significant return on investment (ROI) because of these efforts.
Low Investment, High ROI
The cost per lead with digital, or inbound, marketing, is 61 percent less expensive than traditional marketing. Businesses that advertise on social media, use paid search and employ other digital strategies spend considerably less on their campaigns. This is because many companies use pay-per-click (PPC) strategies to keep costs down and target specific audiences. Generally speaking, digital marketing campaigns offer both a greater and faster ROI.
Reaching Mobile Users
There are more than 14 billion mobile devices users, and that number is projected to grow to almost 18 billion by 2024. Because almost all smartphones have internet access, it is easier than ever for businesses to reach potential customers anywhere, anytime.
Conclusion
Futura Labs Digital Marketing training is refined and polished to deliver in-depth knowledge in online marketing and enhance your expertise and career. We have handpicked the Industry experts to provide you with the best digital marketing training. All the essential technologies are covered in this course that will provide you the skills to command huge salaries and advance your career to professionalism. You can be rest assured.Enroll your course with Futura Labs.
