Digital Marketing for Business Owners Course in Kerala

As we are living in the current era of competition and digitalization, an online presence is necessary for businesses. Consumers now research, compare, and purchase things online; thus, digital marketing is one of the most important factors for growth and expansion of any business. By utilizing digital marketing techniques such as social media, Google Business, paid ads, and generating leads, companies can reach their target audience, generate visibility, and create sales on a regular basis.

Entrepreneurs who know digital marketing can sell their products/services more efficiently, earn the trust of their customers, and expand their business without being dependent on others. Learning about digital marketing makes them able to take business decisions based on data.

Digital Marketing for Business Owners from Futura Labs is a course that focuses on teaching practical marketing skills necessary for businesses to grow and thrive. This particular course includes the optimization of the Google Business Profile, social media marketing, WhatsApp marketing, Meta Ads, generating leads, analyzing data, and building marketing funnels for growing businesses in the digital world.

Top Skills You Will Learn

  1. Digital Marketing Fundamentals
  2. Google Business Profile (GMB) Optimization
  3. Local SEO & Online Visibility
  4. Social Media Content Strategy
  5. Instagram & Facebook Marketing
  6. Reel Creation & Engagement Strategies
  7. WhatsApp Business & Lead Nurturing
  8. Meta Ads & Lead Generation Campaigns
  9. Retargeting & Audience Building
  10. Marketing Funnel & Automation Basics
  11. Analytics & Performance Reporting

Who Can Learn?

  1. Business Owners & Entrepreneurs
  2. Startup Founders
  3. Small & Medium Business Owners
  4. Freelancers & Consultants
  5. Anyone interested in growing a business online

Job Opportunities & Benefits

  1. Digital Marketing Consultant
  2. Social Media Manager
  3. Business Growth Strategist
  4. Freelance Digital Marketer
  5. Lead Generation Specialist
  6. Better Brand Visibility & Customer Reach for Your Business

Why Futura Labs?

We at Futura Labs train business owners in a practical way that can enable them to implement digital marketing concepts in their businesses. The experienced trainers in Futura labs provide live practical sessions and growth strategies that can help the learners know how they can attract customers using internet marketing.

 

In the training program for digital marketing for business owners in Kerala, participants are equipped with the knowledge about various online marketing tools and advertising strategies. The participants will be able to create campaigns that can lead to growth in their businesses through the live project implementation.

Digital Marketing for Business Owners

  • What is Digital Marketing?
  • Why Businesses Must Go Digital
  • Customer Journey (Awareness → Consideration → Conversion)
  • Organic vs Paid Marketing
  • Platforms Overview (Google, Meta, WhatsApp,
  • YouTube)
  • Understanding Target Audience

Practical

  • Define their business niche
  • Identify ideal customer
  • Competitor basic analysis
  • Importance of Local SEO
  • Creating & Optimizing Google Business Profile
  • Categories, Services, Keywords
  • Adding Products & Offers
  • Reviews Strategy
  • Ranking Factors

Practical

  • Create / Optimize GMB
  • Add photos, services, business description
  • Review response template creation
  • Types of Content (Educational, Promotional,Trust-Building)
  • Content Calendar Creation
  • Branding Basics
  • Canva Introduction

Practical

  • Create 3 posts for their business
  • Build 7-day content calendar
  • Optimizing Bio & Profile
  • Reels Strategy
  • Hook Formula
  • Hashtag Strategy
  • Engagement Strategy

Practical:

  • Optimize business profile
  • Create 1 Reel script
  • Post with proper caption structure
  • Organic Growth Tactics
  • Community Building
  • DM Funnel Strategy
  • Personal Branding for Business Owners

Practical:

  • Create 10 reel ideas
  • Create engagement script templates
  • WhatsApp Business Setup
  • Catalog Setup
  • Auto-replies & Labels
  • Broadcast Strategy
  • Lead Nurturing

Practical:

  • Setup WhatsApp Business properly
  • Create broadcast message template
  • Lead follow-up system
  • Ads Manager Overview
  • Campaign Objectives
  • Pixel Basics
  • Audience Targeting

Practical:

  • Create Ads Manager account
  • Setup Pixel
  • Create a custom audience
  • Lead Form Creation
  • Creative Strategy
  • Ad Copy Formula (Hook – Problem – Solution –CTA)
  • Budget Planning

Practical:

  • Create one lead generation campaign
  • Write 3 ad copies
  • Design one ad creative
  • Retargeting Strategy
  • Warm vs Cold Audience
  • Budget Scaling Method
  • Mistakes to Avoid

Practical:

  • Create retargeting audience
  • Modify existing campaign
  • Understanding Key Metrics:

                ○ Reach
                ○ Impression
                ○ CTR
                ○ CPC
                ○ CPL
                ○ ROI

  • Monthly Report Format
  • Basic Excel Report
  • Meta Ads Report Understanding

Practical:

  • Create sample monthly report
  • Analyze one campaign performance
  • Lead Capture System
  • Landing Page Basics
  • WhatsApp Funnel
  • Automation Overview

Practical:

  • Build a simple funnel structure
  • Create follow-up script
  • 30-60-90 Day Plan
  • Budget Planning
  • Growth Roadmap
  • Q&A + Live Account Audit

Practical:

  • Create personalized marketing action plan for
  • each business

batchNext Batch
2
June
Calicut(Offline & Online)
10
June
Calicut(Offline & Online)
18
June
Calicut(Offline & Online)
26
June
Calicut(Offline & Online)
2
June
Kochi(Offline & Online)
15
June
Kochi(Offline & Online)
24
June
Kochi(Offline & Online)
DurationDuration
1 month (Sunday Only)
FeeCourse Fees

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