Digital Marketing Course In Kerala
With businesses focused on digital branding, online engagement and data driven marketing, the demand for digital marketers has never been higher. From social media and SEO to content marketing, paid advertising and analytics, digital marketing is key to helping brands connect with their audience and grow.
If you love creativity, strategy and technology you can build a thriving career as a digital marketer, SEO specialist, content strategist or social media manager. Digital marketing offers lucrative opportunities and fast career growth making it one of the most exciting and in demand careers today.
At Futura Labs, our Digital Marketing Course will teach you SEO, social media marketing, PPC advertising, email marketing, content strategy and data analytics. You’ll learn to master industry standard tools like Google Ads, Facebook Ads, Google Analytics and marketing automation platforms so your job is ready for the digital world.
The best part? Digital marketing isn’t just for tech experts! Even if you have no experience you can still succeed by understanding consumer behavior, marketing trends and campaign optimization strategies. Companies are always looking for creative and analytical people who can develop innovative strategies that increase brand visibility and sales.
Turn your digital marketing passion into a career—enroll in our course, get certified and start your journey to a rewarding and high growth career!
Top Skills You Will learn
- SEO
- SEM
- Social Media and Content Marketing
- Branding
- Marketing Analytics
- Graphic Designing
- Video Editing
Job Opportunities
- Digital Marketing Manager
- SEM Manager
- SEO Specialist
- Social Media and Content Manager
Who Can Learn
- Students & Fresh Graduates
- Career Changers
- Marketing & Sales Professionals
- Entrepreneurs & Small Business Owners
Why Futura Labs
This course is specially tailored for aspiring working professionals looking to enhance or fine-tune their skills, fresher students , housewives, entrepreneurs, and small business owners who want to enter the new digital and social media industry. For our digital marketing training in Kochi and Calicut , we provide practical hands-on experience with our live practical classes and help you in attaining globally recognized certificates in digital marketing.
Our digital marketing course covers all the things required to make you a PRO in this field. Our Digital Marketing Course is led by instructors who are expert practitioners in their respective fields. We have done this through live practical classes, on-job training sessions, digital screen explanations, videos, and interactive sessions.
The ultimate aim of Futura Labs is to create experts in the Marketing industry. Our top priority is to secure students with promising careers. We had our own placement cells which help the student in getting Jobs, and the guidelines for preparing interviews along with technical mock sections and orientations
DIGITAL MARKETING COURSE SYLLABUS : 4 Months
Learn the Basics of digital marketing. Understanding the difference between digital marketing and traditional marketing
- Introduction to digital marketing
- Digital marketing vs Traditional marketing
- Importance of visual content
- UI vs UX
- Introduction to website creation
- Introduction to wordPress
- WordPress website creation process
- WordPress plugins and website launch
- HTML
- CSS
- BOOTSTRAP
- JAVASCRIPT
Understand the importance of SEO. You will learn how on-page and off-page SEO works, see the technical side of SEO to rank higher on search engines, and learn how to analyse competitor.
- On-page vs Off-page
- Technical SEO
- Google focuses on the user experience
- Updates, Algorithms, and ranking system
- Website Asset Optimization(Video, images, reviews)
- Link building
- Increase website SEO for more sales
- Increase the website conversion rate using SEO
- Conducting SEO Audit
- Google Webmaster tools
- Yoast SEO Plugins
TOOLS :
Moz, Semrush, Google Keyword Planner, Screaming Frog, Google Trends, Ahref, Yoast, Google Webmaster Tool, Google Tag Manager, Google Analytics 4
Learn how paid ads work with the help of keyword research. You will learn about different types of paid advertisement
- Overview of search engine marketing
- Understanding concepts of pay-per-click (PPC), Google Ads algorithms, Ad rank & ad positioning
- Bidding and budget strategies
- Keyword research and optimization using the search terms and reports for ROI
- Roles and benefits of ad extensions
- Setting up automation tools for ads
- Strategies to make best ad copies giving 100% ad strength
- How to target the right customers with demographics, interests, location, etc.
- Use of dynamic keyword insertion
- Difference between the standard shopping ads and smart ads
TOOLS
Google Ads, Google Keyword Planner, SEMrush
Performance marketing focuses on driving conversions and generating leads by targeting online tools, strategies, and methodologies
- . How to know your target auidence
- Measuring Marketing the right way
- Build your value proposition
- Create high converting ad
- Build your performance marketing stack
- Build a high converting landing page
- Steal from competitors Key to scale simple account structure
- Acquisition channel blueprint
- Think omni channel
- Improve CRO Know your metrics
TOOLS:
Landbot.io,SpyFu,Databox,Clarity,Proof,Looker Studio,Vidtao,Triplewhale(Shopify)
Learn about the content research strategies and tools to design the right content (graphics, videos) from the social media channels’ point of view in this course. You will also learn how to define the goals and objectives at every marketing funnel stage using the right informative content.
- Content marketing as a backbone of digital marketing
- How to create and use an effective content calendar for future activities
- How content can help in improving the performance of paid ads
- Best mobile ad content sizes for better results
Tools:
Grammarly, SlideShare, Semrush, Gooogle Trends, Evernot, Hubspot
In this course, promote a merchant’s goods or services and receive a percentage of the sales or web traffic made. It is typically considered a crucial part of modern digital marketing
- Affiliate Publisher
- Account Creation
- Website Optimization for Affiliate Link
- Affiliate Promotion Techniques
- Monitoring
In this course, understand the need for social media channels, learn how to select the right content type in context for the right social media channel, and the importance of social media in e-commerce.
Topics Covered
- Digital and SMM Overview
- Social Brand Management
- SMM Significance, Role, Goals and Elements
- Setting Up Audience Persona
- SMM Strategy and Channels SMM Key Metrics
- Organic Postings Creating Facebook and Instagram ads
- Creating LinkedIn ads
Tools:
Twitter, Facebook, LinkedIn, YouTube, Ads Manager, Meta Business Suit, Canva, Pinterest, WhatsApp, Instagram
In this course,, learn how to select the right content type in context for the right audience in spotify and snapchat platforms .
Topics Covered
- Understanding the Spotify Advertising Platform
- Targeting Options for Audio and Display Ads
- Creating Compelling Audio Ads for the Spotify
- Audience Overview of Snapchat Advertising
- Features Creating Effective Snapchat Ads (Snap Ads, Story Ads, Filters, etc.)
- Audience Targeting on Snapchat
Learn how AI automates digital marketing and increases performance in this course. You will also learn about emerging technologies like auto chat and voice search.
Topics Covered
- Digital Marketing with AI
- How AI helps in predictive analytics to create micro-campaigns for each customer
- Use of AI to enhance visual search like Google Lens
- Chatbots, ad targeting, speech recognition, and image recognition
Tools :
ChatGPT, Bard, Phind
Learn how growth hacking helps in digital marketing and increases performance in this course.
Topics Covered
- Principles of Growth Hacking
- A/B Testing for Rapid Growth
- Viral Marketing Techniques
- Growth Hacking Tools and Resources
DIGITAL MARKETING COURSE SYLLABUS : 6 Months
Learn the Basics of digital marketing.Understanding the difference between digital marketing and traditional marketing
- Introduction to digital marketing
- Digital marketing vs Traditional marketing
- Importance of visual content
- UI vs UX
- Introduction to website creation
- Introduction to wordPress
- WordPress website creation process
- WordPress plugins and website launch
- HTML
- CSS
- BOOTSTRAP
- JAVASCRIPT
Understand the importance of SEO. You will learn how on-page and off-page SEO works, see the technical side of SEO to rank higher on search engines, and learn how to analyse competitor.
- On-page vs Off-page
- Technical SEO
- Google focuses on the user experience
- Updates, Algorithms, and ranking system
- Website Asset Optimization(Video, images, reviews)
- Link building
- Increase website SEO for more sales
- Increase the website conversion rate using SEO
- Conducting SEO Audit
- Google Webmaster tools
- Yoast SEO Plugins
TOOLS :
Moz, Semrush, Google Keyword Planner, Screaming Frog, Google Trends, Ahref, Yoast, Google Webmaster Tool, Google Tag Manager, Google Analytics 4
Learn how paid ads work with the help of keyword research. You will learn about different types of paid advertisement
- Overview of search engine marketing
- Understanding concepts of pay-per-click (PPC), Google Ads algorithms, Ad rank & ad positioning
- Bidding and budget strategies
- Keyword research and optimization using the search terms and reports for ROI
- Roles and benefits of ad extensions
- Setting up automation tools for ads
- Strategies to make best ad copies giving 100% ad strength
- How to target the right customers with demographics, interests, location, etc.
- Use of dynamic keyword insertion
- Difference between the standard shopping ads and smart ads
TOOLS
Google Ads, Google Keyword Planner, SEMrush
Performance marketing focuses on driving conversions and generating leads by targeting online tools, strategies, and methodologies
- . How to know your target auidence
- Measuring Marketing the right way
- Build your value proposition
- Create high converting ad
- Build your performance marketing stack
- Build a high converting landing page
- Steal from competitors Key to scale simple account structure
- Acquisition channel blueprint
- Think omni channel
- Improve CRO Know your metrics
TOOLS:
Landbot.io,SpyFu,Databox,Clarity,Proof,Looker Studio,Vidtao,Triplewhale(Shopify)
Learn about the content research strategies and tools to design the right content (graphics, videos) from the social media channels’ point of view in this course. You will also learn how to define the goals and objectives at every marketing funnel stage using the right informative content.
- Content marketing as a backbone of digital marketing
- How to create and use an effective content calendar for future activities
- How content can help in improving the performance of paid ads
- Best mobile ad content sizes for better results
Tools:
Grammarly, SlideShare, Semrush, Gooogle Trends, Evernot, Hubspot
In this course, promote a merchant’s goods or services and receive a percentage of the sales or web traffic made. It is typically considered a crucial part of modern digital marketing
- Affiliate Publisher
- Account Creation
- Website Optimization for Affiliate Link
- Affiliate Promotion Techniques
- Monitoring
-
In this course, understand the need for social media channels, learn how to select the right content type in context for the right social media channel, and the importance of social media in e-commerce.
Topics Covered
- Digital and SMM Overview
- Social Brand Management
- SMM Significance, Role, Goals and Elements
-
Tools:
Twitter, Facebook, LinkedIn, YouTube, Ads Manager, Meta Business Suit, Canva, Pinterest, WhatsApp, Instagram
- Setting Up Audience Persona
- SMM Strategy and Channels SMM Key Metrics
- Organic Postings Creating Facebook and Instagram ads
- Creating LinkedIn ads
-
In this course, learn how to select the right content type in context for the right audience in spotify and snapchat platforms .
Topics Covered
- Understanding the Spotify Advertising Platform
- Targeting Options for Audio and Display Ads
- Creating Compelling Audio Ads for the Spotify
- Audience Overview of Snapchat Advertising
- Features Creating Effective Snapchat Ads (Snap Ads, Story Ads, Filters, etc.)
- Audience Targeting on Snapchat
-
Learn how AI automates digital marketing and increases performance in this course. You will also learn about emerging technologies like auto chat and voice search.
Topics Covered
- Digital Marketing with AI
- How AI helps in predictive analytics to create micro-campaigns for each customer
- Use of AI to enhance visual search like Google Lens
- Chatbots, ad targeting, speech recognition, and image recognition
-
Tools :
ChatGPT, Bard, Phind
Learn how growth hacking helps in digital marketing and increases performance in this course.
Topics Covered
- Principles of Growth Hacking
- A/B Testing for Rapid Growth
- Viral Marketing Techniques
- Growth Hacking Tools and Resources
- Visual design-uses of different software
- Installation of Photoshop, illustrator
- Introduction of photoshop-tools(like selection, move, crop Etc.)
- Typography-select and fonts alignments
- Design basic elements for poster designing
- Color theory
- Clipping mask Blending options
- Poster creation using the above elements
- Behance account creation.
- Introduction to Premiere Pro.
- Introduction to Interfaces
- Sequence Creation, Import, Export
- Fixing Audio Color & Making Edits
- The Source Monitor & Adding B-Roll
- Adding Elements & Animating Images
- Introduction to Premiere Pro Tools
- Adjusting Audio & Adding Titles
- Resizing & Exporting Video
- Editing Video to a Voice Over
- Adding Adjustment Layers to Color Correct Videos
- Chroma Keying Video Footage (Green Screen Removal)
- Animating Effects to Reveal a Clip
- Exporting Files
- Motion Graphics Video Creation
- Visual Effects Video Creation
- Portfolio Creation
Next Batch
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Modern web apps have made MERN Full Stack Development—which combines MongoDB, ExpressJS, React, and NodeJS—one of the most sought-after tech stacks globally. Businesses are aggressively seeking developers with the ability to use this technology to create dynamic, scalable, and quick online apps.
You should master the MERN stack if you have a strong interest in JavaScript and wish to work as a full-stack web developer. This stack enables developers to create front-end and back-end high-performance apps using JavaScript, a single programming language.
Our MERN Full Stack Course at Futura Labs will teach you how to create contemporary online applications, from using React to create user-friendly front-end interfaces to using NodeJS to create robust back-end servers.
Top Skills You Will Learn
- JavaScript & ES6+ Fundamentals
- Front-End Development with React.js
- Back-End Development with NodeJS & ExpressJS
- MongoDB Database Management
- REST API Development & Authentication
Who Can Learn?
- Students & Fresh Graduates
- Software Developers looking to upskill
- Entrepreneurs & Freelancers
- Anyone interested in Web Development
Job Opportunities
- MERN Stack Developer
- Front-End Developer (React.js)
- Back-End Developer (NodeJS)
- Full Stack JavaScript Developer
What Makes Futura Labs Unique?
To help you become proficient with the MERN stack, Futura Labs offers practical instruction using real-world examples. Whether you’re developing SaaS solutions, e-commerce apps, or social media platforms, our MERN Full Stack Course will give you the tools you need to succeed in web development.
Take your career to the next level by beginning your adventure with Futura Labs in Full Stack Development or Data Analytics. Enroll now to acquire the skills that will influence technology in the future!
PHP Laravel Full Stack Development has emerged as one of the most sought-after competencies in the tech sector due to the growing need for dynamic and scalable online applications. Because of its sophisticated features, strong security, and attractive syntax, Laravel is a powerful PHP framework that makes web development easier.
Learning Laravel is an excellent way to create online apps that are scalable, secure, and efficient. This ability is highly valued in a variety of industries, including financial, SaaS, and e-commerce.
At Futura Labs, our PHP Laravel Full Stack Course will train you in both front-end and back-end technologies, helping you develop feature-rich web applications with Laravel and modern UI frameworks.
Top Skills You Will Learn
- PHP Programming & Laravel Framework
- MVC Architecture & API Development
- Front-End Technologies (HTML5, CSS3, JavaScript, React.js)
- Database Management with MySQL
- Authentication, Security
Who Can Learn?
- Students & Fresh Graduates
- Web Developers looking to upgrade skills
- Entrepreneurs & Business Owners
- Anyone interested in Web Development
Job Opportunities
- PHP Developer
- Laravel Developer
- Full Stack Web Developer
- Software Engineer
Why Futura Labs?
Our PHP Laravel Full Stack Course is designed to provide practical training with hands-on projects. Whether you’re building e-commerce platforms or enterprise applications, we will equip you with the knowledge and expertise to excel in Laravel development.
Businesses nowadays mostly rely on data analytics to inform their decisions because data is the new oil. One of the most effective business intelligence solutions is Power BI, which assists experts in converting unstructured data into insightful understandings via interactive dashboards and reports.
Gaining proficiency in Power BI might help you stand out in the job market if you have an interest in data visualization, business analytics, or decision-making. Businesses that can efficiently analyze data and offer strategic insights are in high demand, including those in the retail, healthcare, IT, and finance sectors.
At Futura Labs, our Power BI Course covers everything from data modeling to report creation and dashboard design. Whether you’re a beginner or a professional, our hands-on training will help you master Power BI’s advanced features and real-world applications.
Top Skills You Will Learn
- Data Cleaning & Transformation
- DAX (Data Analysis Expressions)
- Creating Interactive Dashboards & Reports
- Data Modeling & Power Query
- Connecting Power BI with Databases
Who Can Learn?
- Business Analysts & Data Professionals
- Students & Fresh Graduates
- IT & Finance Professionals
- Marketing & Sales Analysts
Job Opportunities
- Business Intelligence Analyst
- Data Analyst
- Power BI Developer
- Reporting Analyst
Why Futura Labs?
At Futura Labs, we focus on real-world business use cases to ensure you gain practical skills. Our Power BI Course in Kerala is designed to help you excel in data analytics and make data-driven decisions that add value to organizations.
Software quality is now more important than ever due to the quick development of technology and the growing dependence on software applications in daily life. Businesses rely on perfect software for everything from corporate solutions to mobile apps in order to avoid risks, maintain consumer trust, and deliver smooth user experiences. As a result, there is an increasing need for qualified software testing specialists who can guarantee that apps are trustworthy, secure, and free of errors. Software Testing Course is the ideal course for you if you’re careful, have a problem-solving mentality, and wish to work in the rapidly changing IT sector.
Top Skills You Will Learn
- Manual Testing
- Automation Testing (Selenium)
- Performance Testing
- API Testing
- Test Case Design and Execution
- Bug Reporting and Defect Tracking
- Mobile Automation Testing (Appium)
Job Opportunities
- Software Tester
- Quality Assurance Engineer
- Test Automation Engineer
- Performance Tester
- QA Analyst
Who All Can Learn
- Freshers
- IT Professionals Looking to Switch Careers
- Developers Wanting to Enhance Testing Skills
- Business Analysts
- Project Managers
Why Futura Labs?
Nowadays, software applications are at the foundation of almost every sector, including finance, entertainment, healthcare, and e-commerce. However, without thorough testing for security, performance, and functionality, even the best-designed software might malfunction. Software testing is essential in this situation. To make sure the software satisfies the highest quality requirements before it is sent to end users, it entails a methodical procedure of finding and repairing flaws. To guarantee flawless user experiences and dependable application performance, a proficient software tester needs to be knowledgeable about various testing methodology, tools, and automation strategies.
Learning from some of the most skilled software testing experts in the business is possible at Futura Labs in Calicut and Kochi. By addressing real-world testing difficulties under the supervision of experts, our trainees gain practical experience through working on live projects. As the program progresses, you will receive individual guidance to help you gain the skills and confidence required to succeed in the profession. Additionally, with Futura Labs’ strong industry connections, you have a better chance of landing a job right out of the institution.
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