Digital Marketing Course In Kerala

With businesses focused on digital branding, online engagement and data driven marketing, the demand for digital marketers has never been higher. From social media and SEO to content marketing, paid advertising and analytics, digital marketing is key to helping brands connect with their audience and grow.

If you love creativity, strategy and technology you can build a thriving career as a digital marketer, SEO specialist, content strategist or social media manager. Digital marketing offers lucrative opportunities and fast career growth making it one of the most exciting and in demand careers today.

At Futura Labs, our Digital Marketing Course will teach you SEO, social media marketing, PPC advertising, email marketing, content strategy and data analytics. You’ll learn to master industry standard tools like Google Ads, Facebook Ads, Google Analytics and marketing automation platforms so your job is ready for the digital world.

The best part? Digital marketing isn’t just for tech experts! Even if you have no experience you can still succeed by understanding consumer behavior, marketing trends and campaign optimization strategies. Companies are always looking for creative and analytical people who can develop innovative strategies that increase brand visibility and sales.

Turn your digital marketing passion into a career—enroll in our course, get certified and start your journey to a rewarding and high growth career!

Top Skills You Will learn

  1. SEO
  2. SEM
  3. Social Media and Content Marketing
  4. Branding
  5. Marketing Analytics
  6. Graphic Designing
  7. Video Editing

Job Opportunities

  1. Digital Marketing Manager
  2. SEM Manager
  3. SEO Specialist
  4. Social Media and Content Manager

Who  Can Learn

  1. Students & Fresh Graduates
  2. Career Changers 
  3. Marketing & Sales Professionals
  4. Entrepreneurs & Small Business Owners

Why Futura Labs

This course is specially tailored for aspiring working professionals looking to enhance or fine-tune their skills, fresher students , housewives, entrepreneurs, and small business owners who want to enter the new digital and social media industry. For our digital marketing training in Kochi and Calicut , we provide practical hands-on experience with our live practical classes and help you in attaining globally recognized certificates in digital marketing.

Our digital marketing course covers all the things required to make you a PRO in this field. Our Digital Marketing Course is led by instructors who are expert practitioners in their respective fields. We have done this through live practical classes, on-job training sessions, digital screen explanations, videos, and interactive sessions.

The ultimate aim of Futura Labs  is to create experts in the  Marketing industry. Our top priority is to secure students with promising careers. We had our own placement cells which help the student in getting Jobs, and the guidelines for preparing interviews along with technical mock sections and orientations

DIPLOMA IN AI INTEGRATED DIGITAL MARKETING : 4 MONTHS

Fundamentals of Marketing

  • Definition and Scope of Marketing
  • Marketing is Communication
  • Evolution of Marketing: Traditional vs Digital
  • Marketing Mix (4Ps & 7Ps)
  • Market Research and Consumer Behavior

Understanding Branding

  • What is a Brand? Importance and Elements
  • Brand Positioning and Value Proposition
  • Concept of Brand – IEL (Identity, Equity & Loyalty)
  • Brand Identity vs. Brand Image
  • Brand Equity and its Role in Digital Marketing

Sales Fundamentals

  • Sales vs. Marketing: Key Differences
  • The Sales Process and Customer Journey
  • Relationship Selling and Customer Engagement
  • The Role of Sales Funnels in Sales Strategy

Business Models and Their Impact on Marketing

  • Types of Business Models (B2B, B2C, D2C, SaaS, etc.)
  • How Business Models Influence Digital Marketing Strategies
  • Aligning Digital Strategies with Business Goals, Value Proposition and Vision
  • Business Model Canvas

Marketing Strategy and Planning

  • SWOT Analysis and Competitive Analysis
  • STP (Segmentation, Targeting, Positioning)
  • Customer Persona Development
  • Digital vs. Traditional Marketing Strategies
  • Understanding the AIDA Model in Digital Marketing

Brand Strategy and Communication

  • Developing a Brand Story
  • Content Marketing Strategy for Brand Growth
  • Multi-channel Brand Communication
  • Measuring Brand Performance
  • Learn the Basics of digital marketing. Understanding the difference between digital marketing and traditional marketing
  • Introduction to digital marketing
  • Digital marketing vs Traditional marketing
  • Importance of visual content
  • UI vs UX

In this course, understand the need for social media channels, learn how to select the right content type in context for the right social media channel, and the importance of social media in e-commerce.

Topics Covered

  • Digital and SMM Overview
  • Social Brand Management
  • SMM Significance, Role, Goals and Elements
  • Setting Up Audience Persona
  • SMM Strategy and Channels SMM Key Metrics
  • Organic Postings
  • Creating Facebook and Instagram ads
  • Creating LinkedIn ads

Tools :

Twitter, Facebook, LinkedIn, YouTube, Ads Manager, Meta Business Suit, Canva, Pinterest, WhatsApp, Instagram

Learn about the content research strategies and tools to design the right content (graphics, videos) from the social media channels’ point of view in this course. You will also learn how to define the goals and objectives at every marketing funnel stage using the right informative content.

  • What is content Marketing
  • Rule of 7
  • Neuro Marketing
  • Types of blogs and Blog structure
  • Golden Circle, Content Calendar, AIDA format, Spec Ad
  • Content marketing as the backbone of digital marketing
  • How to create and use an effective content calendar for future
  • activities
  • How content can help in improving the performance of paid ads
  • Best mobile ad content sizes for better results

Tools :
Grammarly, SlideShare, Semrush, Google Trends, Evernote, HubSpot

  • Introduction to website creation
  • Introduction to wordPress
  • WordPress website creation process
  • WordPress plugins and website launch
  • HTML
  • CSS
  • JAVASCRIPT
  • BOOTSTRAP

Understand the importance of SEO. You will learn how on-page and off- page SEO works, see the technical side of SEO to rank higher on search engines, and learn how to analyse competitor.

  • On-page vs Off-page
  • Technical SEO
  • Google focuses on the user experience
  • Updates, Algorithms, and ranking system
  • Website Asset Optimization(Video, images, reviews)
  • Link building
  • Increase website SEO for more sales
  • Increase the website conversion rate using SEO
  • Conducting SEO Audit
  • Google Webmaster tools
  • Yoast SEO Plugins

TOOLS :
Moz, Semrush, Google Keyword Planner, Screaming Frog, Google Trends,Ahref, Yoast, Google Webmaster Tool, Google Tag Manager,Google Analytics 4

Learn how paid ads work with the help of keyword research. You will learn about different types of paid advertisement

  • Overview of search engine marketing
  • Understanding concepts of pay-per-click (PPC), Google Ads
  • algorithms, Ad rank & ad positioning
  • Bidding and budget strategies
  • Keyword research and optimization using the search terms and
  • reports for ROI
  • Roles and benefits of ad extensions
  • Setting up automation tools for ads
  • Strategies to make best ad copies giving 100% ad strength
  • How to target the right customers with demographics, interests,
  • location, etc.
  • Use of dynamic keyword insertion
  • Difference between the standard shopping ads and smart ads

TOOLS:
Google Ads, Google Keyword Planner, SEMrush

Performance marketing focuses on driving conversions and generating leads by targeting online tools, strategies, and methodologies.

  • How to know your target auidence
  • Measuring Marketing the right way
  • Build your value proposition
  • Create high converting ad
  • Build your performance marketing stack
  • Build a high converting landing page
  • Steal from competitors
  • Key to scale simple account structure
  • Acquisition channel blueprint
  • Think omni channel
  • Improve CRO Know your metrics

TOOLS:
Landbot.io,SpyFu,Databox,Clarity,Proof,Looker Studio,Vidtao,Triplewhale(Shopify)

In this course, promote a merchant’s goods or services and receive apercentage of the sales or web traffic made. It is typically considered a crucial part of modern digital marketing.
Topics Covered

  • Affiliate Publisher
  • Account Creation
  • Website Optimization for Affiliate Link
  • Affiliate Promotion Techniques
  • Monitoring

In this course,, learn how to select the right content type in context for the right audience in spotify.
Topics Covered

  • Understanding the Spotify Advertising Platform
  • Targeting Options for Audio and Display Ads
  • Creating Compelling Audio Ads for the Spotify

Learn how AI automates digital marketing and increases performance in this course. You will also learn about emerging technologies like auto chat and voice search.

Topics Covered

  • Digital Marketing with AI
  • How AI helps in predictive analytics to create micro-campaigns for
  • each customer
  • Use of AI to enhance visual search like Google Lens
  • Chatbots, ad targeting, speech recognition, and image recognition

Tools :

ChatGPT, Bard, Phind

Learn how growth hacking helps in digital marketing and increases performance in this course.
Topics Covered

  • Principles of Growth Hacking
  • A/B Testing for Rapid Growth
  • Viral Marketing Techniques
  • Growth Hacking Tools and Resources

ADVANCED DIPLOMA IN AI INTEGRATED DIGITAL MARKETING : 6 MONTHS

Fundamentals of Marketing

  • Definition and Scope of Marketing
  • Marketing is Communication
  • Evolution of Marketing: Traditional vs Digital
  • Marketing Mix (4Ps & 7Ps)
  • Market Research and Consumer Behavior

Understanding Branding

  • What is a Brand? Importance and Elements
  • Brand Positioning and Value Proposition
  • Concept of Brand – IEL (Identity, Equity & Loyalty)
  • Brand Identity vs. Brand Image
  • Brand Equity and its Role in Digital Marketing

Sales Fundamentals

  • Sales vs. Marketing: Key Differences
  • The Sales Process and Customer Journey
  • Relationship Selling and Customer Engagement
  • The Role of Sales Funnels in Sales Strategy

Business Models and Their Impact on Marketing

  • Types of Business Models (B2B, B2C, D2C, SaaS, etc.)
  • How Business Models Influence Digital Marketing Strategies
  • Aligning Digital Strategies with Business Goals, Value Proposition and Vision
  • Business Model Canvas

Marketing Strategy and Planning

  • SWOT Analysis and Competitive Analysis
  • STP (Segmentation, Targeting, Positioning)
  • Customer Persona Development
  • Digital vs. Traditional Marketing Strategies
  • Understanding the AIDA Model in Digital Marketing

Brand Strategy and Communication

  • Developing a Brand Story
  • Content Marketing Strategy for Brand Growth
  • Multi-channel Brand Communication
  • Measuring Brand Performance
  • Learn the Basics of digital marketing. Understanding the difference between digital marketing and traditional marketing
  • Introduction to digital marketing
  • Digital marketing vs Traditional marketing
  • Importance of visual content
  • UI vs UX

In this course, understand the need for social media channels, learn how to select the right content type in context for the right social
media channel, and the importance of social media in e-commerce.
Topics Covered

  • Digital and SMM Overview
  • Social Brand Management
  • SMM Significance, Role, Goals and Elements
  • Setting Up Audience Persona
  • SMM Strategy and Channels SMM Key Metrics
  • Organic Postings
  • Creating Facebook and Instagram ads
  • Creating LinkedIn ads

Tools :

Twitter, Facebook, LinkedIn, YouTube, Ads Manager, Meta Business Suit, Canva, Pinterest, WhatsApp, Instagram

Learn about the content research strategies and tools to design the right content (graphics, videos) from the social media channels’ point of view in this course. You will also learn how to define the goals and objectives at every marketing funnel stage using the right informative content.

  • What is content Marketing
  • Rule of 7
  • Neuro Marketing
  • Types of blogs and Blog structure
  • Golden Circle, Content Calendar, AIDA format, Spec Ad
  • Content marketing as the backbone of digital marketing
  • How to create and use an effective content calendar for future
  • activities
  • How content can help in improving the performance of paid ads
  • Best mobile ad content sizes for better results

Tools :
Grammarly, SlideShare, Semrush, Google Trends, Evernote, HubSpot

  • Introduction to website creation
  • Introduction to wordPress
  • WordPress website creation process
  • WordPress plugins and website launch
  • HTML
  • CSS
  • JAVASCRIPT
  • BOOTSTRAP

Understand the importance of SEO. You will learn how on-page and off- page SEO works, see the technical side of SEO to rank higher on search engines, and learn how to analyse competitor.

  • On-page vs Off-page
  • Technical SEO
  • Google focuses on the user experience
  • Updates, Algorithms, and ranking system
  • Website Asset Optimization(Video, images, reviews)
  • Link building
  • Increase website SEO for more sales
  • Increase the website conversion rate using SEO
  • Conducting SEO Audit
  • Google Webmaster tools
  • Yoast SEO Plugins

TOOLS :
Moz, Semrush, Google Keyword Planner, Screaming Frog, Google Trends,Ahref, Yoast, Google Webmaster Tool, Google Tag Manager,
Google Analytics 4

Learn how paid ads work with the help of keyword research. You will learn about different types of paid advertisement

  • Overview of search engine marketing
  • Understanding concepts of pay-per-click (PPC), Google Ads
  • algorithms, Ad rank & ad positioning
  • Bidding and budget strategies
  • Keyword research and optimization using the search terms and
  • reports for ROI
  • Roles and benefits of ad extensions
  • Setting up automation tools for ads
  • Strategies to make best ad copies giving 100% ad strength
  • How to target the right customers with demographics, interests,
  • location, etc.
  • Use of dynamic keyword insertion
  • Difference between the standard shopping ads and smart ads

TOOLS:
Google Ads, Google Keyword Planner, SEMrush

Performance marketing focuses on driving conversions and generating leads by targeting online tools, strategies, and methodologies.

  • How to know your target auidence
  • Measuring Marketing the right way
  • Build your value proposition
  • Create high converting ad
  • Build your performance marketing stack
  • Build a high converting landing page
  • Steal from competitors
  • Key to scale simple account structure
  • Acquisition channel blueprint
  • Think omni channel
  • Improve CRO Know your metrics

TOOLS:
Landbot.io,SpyFu,Databox,Clarity,Proof,Looker Studio,Vidtao,Triplewhale(Shopify),

In this course, promote a merchant’s goods or services and receive a percentage of the sales or web traffic made. It is typically considered a crucial part of modern digital marketing.
Topics Covered

  • Affiliate Publisher
  • Account Creation
  • Website Optimization for Affiliate Link
  • Affiliate Promotion Techniques
  • Monitoring

In this course,, learn how to select the right content type in context for the right audience in spotify.
Topics Covered

  • Understanding the Spotify Advertising Platform
  • Targeting Options for Audio and Display Ads
  • Creating Compelling Audio Ads for the Spotify

Learn how AI automates digital marketing and increases performance in this course. You will also learn about emerging technologies like auto chat and voice search.

Topics Covered

  • Digital Marketing with AI
  • How AI helps in predictive analytics to create micro-campaigns for
  • each customer
  • Use of AI to enhance visual search like Google Lens
  • Chatbots, ad targeting, speech recognition, and image recognition

Tools :

ChatGPT, Bard, Phind

Learn how growth hacking helps in digital marketing and increases performance in this course.
Topics Covered

  • Principles of Growth Hacking
  • A/B Testing for Rapid Growth
  • Viral Marketing Techniques
  • Growth Hacking Tools and Resources
  • Visual design-uses of different software
  • Installation of Photoshop, illustrator
  • Introduction of photoshop-tools(like selection, move, crop Etc.)
  • Typography-select and fonts alignments
  • Design basic elements for poster designing
  • Color theory
  • Clipping mask
  • Blending options
  • Poster creation using the above elements
  • Behance account creation.
  • Introduction to Premiere Pro.
  • Introduction to Interfaces
  • Sequence Creation, Import, Export
  • Fixing Audio Color & Making Edits
  • The Source Monitor & Adding B-Roll
  • Adding Elements & Animating Images
  • Introduction to Premiere Pro Tools
  • Adjusting Audio & Adding Titles
  • Resizing & Exporting Video
  • Editing Video to a Voice Over
  • Adding Adjustment Layers to Color Correct Videos
  • Chroma Keying Video Footage (Green Screen Removal)
  • Animating Effects to Reveal a Clip
  • Exporting Files
  • PROJECT
  • Motion Graphics Video Creation
  • Visual Effects Video Creation
  • Portfolio Creation
batchNext Batch
4
May
(Offline & Online)
12
May
(Offline & Online)
20
May
(Offline & Online)
26
May
(Offline & Online)
DurationDuration
4 Months, 6 Days a Week, 3 Hours/day
FeeCourse Fees
DurationDuration
6 Months, 6 Days a Week, 3 Hours/day
FeeCourse Fees

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    Talk To Our Advisor

    Talk To Our Advisor

    Have questions, ideas, or just want to say hello? We'd love to hear from you! Reach out to us by filling up your contact details, and let's start a conversation.

      Frequently Asked Questions

      To be eligible for the digital marketing course, you must have a bachelor's degree in marketing, business, or a related discipline. Additionally, you need to have worked in marketing professionally for at least two years. You must also have outstanding writing and communication abilities in addition to being fluent in English.
      For those seeking a fulfilling professional path, digital marketing provides a plethora of advantages and prospects. Digital marketing offers a vibrant and rewarding work environment, with plenty of opportunities for creativity and innovation, as well as the flexibility of remote work.
      Indeed, for students who have successfully finished their training program and received their certificate, we offer placement aid. Although we are unable to promise placement, we offer a wide range of support, including assistance with applications, interview techniques, resume preparation, and more. Good placements are guaranteed for students that put in a lot of effort, are on time, innovative, and have demonstrated a desire to study and perform well in the course.
      The smooth integration of several channels to deliver a unified brand experience is the key to the future of digital marketing. The barrier between online and offline will become even more hazy in 2025, so companies will need to design individualized, consistent experiences for every touchpoint.
      The following employment profiles are open to students who successfully complete a course in digital marketing: SEO Executive Social Media Marketing Executive SEM expert Email Marketing Specialist
      This depends on several factors like your educational qualifications – higher secondary, graduation, post-graduation, etc. – from where you did your digital marketing course, how well you did in the course, whether you have practical experience during training (for freshers) what experience you have (for those already working and looking for job change), the city where you’re working, and the organization you are working for. However, we can say that for a fresher, it could be in the range of 3 to 4 lakhs per annum, which is quite a decent amount.
      What a great question! What sets Futura Labs distinct from other institutes that provide courses in digital marketing is the way we train; we give our students far more hands-on experience. To give our trainees a taste of real-world issues and teach them how to tackle them, we encourage them to work on live projects at our sister company, Acodez Solutions. Our trainers are also experts with a wealth of industry expertise, making them well-suited to mentor students. Our curriculum is thoughtfully designed and has a clear framework. We can also adapt the training approach because we know that every student learns and comprehends concepts using different methods.
      Whether you're looking for a job in social media, web design, content creation or e-commerce, there are plenty of opportunities you can explore in digital marketing. Here are 16 jobs in this industry that you may be interested in learning about to better understand your job prospects
      While you can definitely start on your own, and become a digital marketer, for you to find jobs, you need to have a minimum qualification of a Bachelor's Degree.
      Our training will be a mix of theory and practice. We also provide you assignments to test your skill sets and give you actual exposure to projects.Our systematic training approach, coupled with the expertise of our domain-knowledgeable working professionals, has established Futura Labs as one of the top software training institutes in Kerala
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