Digital Marketing Training In Kottayam, Kerala
Futura Labs – the reputable digital marketing institute in Kottayam
Futura Labs is committed to provide students wishing to pursue fulfilling careers in the digital space thorough and hands-on training in digital marketing.
Futura Labs is highly knowledgeable about the importance of digital marketing and offers a wide range of career-focused courses to cover all aspects of this field. Our experienced faculty is dedicated to sharing their expertise with students, many of whom have been successfully placed in prominent companies. What sets Futura Labs apart from other digital marketing training centers is our 100% placement support. Upon course completion, we directly connect our students with top companies to provide them with internships and job opportunities. The success of our graduates speaks for itself, as many have secured desirable positions in respected Indian organizations.
Futura Labs provides an engaging and enjoyable learning environment. With the newest tools and technology, our state-of-the-art training center can foster creativity and innovation while fostering a dynamic learning environment. Students are drawn to Futura Labs because of the distinctive learning environment.
With the top-notch training offered by Futura Labs, enter the future of digital marketing.
Enroll in Futura Labs’ state-of-the-art training courses for professionals, individuals, and those who want to learn about digital marketing. Futura Labs offers world-class training that gives participants the skills and techniques they need to thrive in today’s fast-paced digital landscape, with an emphasis on the newest trends and technology. Our extensive programs include a wide range of topics to help professionals stay ahead of the curve, from social media marketing to SEO and analytics. Futura Labs training programs offer a dynamic and captivating learning experience that will enable you to confidently enter the future of digital marketing, regardless of your level of experience.
Learn at Futura Labs and land a job with top companies in the field!
Enrolling in Futura Labs’ digital marketing courses can provide you a competitive advantage in the job market and set you up for success in this fascinating industry. Why then wait? Take a course today to begin developing your digital marketing abilities and expertise.
DIGITAL MARKETING COURSE SYLLABUS : 4 Months
Fundamentals of Marketing
- Definition and Scope of Marketing
- Marketing is Communication
- Evolution of Marketing: Traditional vs Digital
- Marketing Mix (4Ps & 7Ps)
- Market Research and Consumer Behavior
Understanding Branding
- What is a Brand? Importance and Elements
- Brand Positioning and Value Proposition
- Concept of Brand – IEL (Identity, Equity & Loyalty)
- Brand Identity vs. Brand Image
- Brand Equity and its Role in Digital Marketing
Sales Fundamentals
- Sales vs. Marketing: Key Differences
- The Sales Process and Customer Journey
- Relationship Selling and Customer Engagement
- The Role of Sales Funnels in Sales Strategy
Business Models and Their Impact on Marketing
- Types of Business Models (B2B, B2C, D2C, SaaS, etc.)
- How Business Models Influence Digital Marketing Strategies
- Aligning Digital Strategies with Business Goals, Value Proposition and Vision
- Business Model Canvas
Marketing Strategy and Planning
- SWOT Analysis and Competitive Analysis
- STP (Segmentation, Targeting, Positioning)
- Customer Persona Development
- Digital vs. Traditional Marketing Strategies
- Understanding the AIDA Model in Digital Marketing
Brand Strategy and Communication
- Developing a Brand Story
- Content Marketing Strategy for Brand Growth
- Multi-channel Brand Communication
- Measuring Brand Performance
- Learn the Basics of digital marketing. Understanding the difference between digital marketing and traditional marketing
- Introduction to digital marketing
- Digital marketing vs Traditional marketing
- Importance of visual content
- UI vs UX
- Introduction to website creation
- Introduction to wordPress
- WordPress website creation process
- WordPress plugins and website launch
- HTML
- CSS
- BOOTSTRAP
- JAVASCRIPT
Understand the importance of SEO. You will learn how on-page and off-page SEO works, see the technical side of SEO to rank higher on search engines, and learn how to analyse competitor.
- On-page vs Off-page
- Technical SEO
- Google focuses on the user experience
- Updates, Algorithms, and ranking system
- Website Asset Optimization(Video, images, reviews)
- Link building
- Increase website SEO for more sales
- Increase the website conversion rate using SEO
- Conducting SEO Audit
- Google Webmaster tools
- Yoast SEO Plugins
TOOLS :
Moz, Semrush, Google Keyword Planner, Screaming Frog, Google Trends, Ahref, Yoast, Google Webmaster Tool, Google Tag Manager, Google Analytics 4
Learn how paid ads work with the help of keyword research. You will learn about different types of paid advertisement
- Overview of search engine marketing
- Understanding concepts of pay-per-click (PPC), Google Ads algorithms, Ad rank & ad positioning
- Bidding and budget strategies
- Keyword research and optimization using the search terms and reports for ROI
- Roles and benefits of ad extensions
- Setting up automation tools for ads
- Strategies to make best ad copies giving 100% ad strength
- How to target the right customers with demographics, interests, location, etc.
- Use of dynamic keyword insertion
- Difference between the standard shopping ads and smart ads
TOOLS:
Google Ads, Google Keyword Planner, SEMrush
Performance marketing focuses on driving conversions and generating leads by targeting online tools, strategies, and methodologies.
- How to know your target auidence
- Measuring Marketing the right way
- Build your value proposition
- Create high converting ad
- Build your performance marketing stack
- Build a high converting landing page
- Steal from competitors
- Key to scale simple account structure
- Acquisition channel blueprint
- Think omni channel
- Improve CRO Know your metrics
TOOLS:
Landbot.io,SpyFu,Databox,Clarity,Proof,Looker Studio,Vidtao,Triplewhale(Shopify)
Learn about the content research strategies and tools to design the right content (graphics, videos) from the social media channels’ point of view in this course. You will also learn how to define the goals and objectives at every marketing funnel stage using the right informative content.
- Content marketing as a backbone of digital marketing
- How to create and use an effective content calendar for future activities
- How content can help in improving the performance of paid ads
- Best mobile ad content sizes for better results
Tools :
Grammarly, SlideShare, Semrush, Gooogle Trends, Evernot, Hubspot
In this course, promote a merchant’s goods or services and receive a percentage of the sales or web traffic made. It is typically considered a crucial part of modern digital marketing.
Topics Covered
- Affiliate Publisher
- Account Creation
- Website Optimization for Affiliate Link
- Affiliate Promotion Techniques
- Monitoring
In this course, understand the need for social media channels, learn how to select the right content type in context for the right social media channel, and the importance of social media in e-commerce.
Topics Covered
- Digital and SMM Overview
- Social Brand Management
- SMM Significance, Role, Goals and Elements
- Setting Up Audience Persona
- SMM Strategy and Channels SMM Key Metrics
- Organic Postings
- Creating Facebook and Instagram ads
- Creating LinkedIn ads
Tools :
Twitter, Facebook, LinkedIn, YouTube, Ads Manager, Meta Business Suit, Canva, Pinterest, WhatsApp, Instagram
In this course, learn how to select the right content type in context for the right audience in spotify and snapchat platforms
Topics Covered
- Understanding the Spotify Advertising Platform
- Targeting Options for Audio and Display Ads
- Creating Compelling Audio Ads for the Spotify
- Audience Overview of Snapchat Advertising
- Features Creating Effective Snapchat Ads (Snap Ads, Story Ads, Filters, etc.)
- Audience Targeting on Snapchat
Learn how AI automates digital marketing and increases performance in this course. You will also learn about emerging technologies like auto chat and voice search.
Topics Covered
- Digital Marketing with AI
- How AI helps in predictive analytics to create micro-campaigns for each customer
- Use of AI to enhance visual search like Google Lens
- Chatbots, ad targeting, speech recognition, and image recognition
Tools :
ChatGPT, Bard, Phind
Learn how growth hacking helps in digital marketing and increases performance in this course.
Topics Covered
- Principles of Growth Hacking
- A/B Testing for Rapid Growth
- Viral Marketing Techniques
- Growth Hacking Tools and Resources
DIGITAL MARKETING COURSE SYLLABUS : 6 Months
Fundamentals of Marketing
- Definition and Scope of Marketing
- Marketing is Communication
- Evolution of Marketing: Traditional vs Digital
- Marketing Mix (4Ps & 7Ps)
- Market Research and Consumer Behavior
Understanding Branding
- What is a Brand? Importance and Elements
- Brand Positioning and Value Proposition
- Concept of Brand – IEL (Identity, Equity & Loyalty)
- Brand Identity vs. Brand Image
- Brand Equity and its Role in Digital Marketing
Sales Fundamentals
- Sales vs. Marketing: Key Differences
- The Sales Process and Customer Journey
- Relationship Selling and Customer Engagement
- The Role of Sales Funnels in Sales Strategy
Business Models and Their Impact on Marketing
- Types of Business Models (B2B, B2C, D2C, SaaS, etc.)
- How Business Models Influence Digital Marketing Strategies
- Aligning Digital Strategies with Business Goals, Value Proposition and Vision
- Business Model Canvas
Marketing Strategy and Planning
- SWOT Analysis and Competitive Analysis
- STP (Segmentation, Targeting, Positioning)
- Customer Persona Development
- Digital vs. Traditional Marketing Strategies
- Understanding the AIDA Model in Digital Marketing
Brand Strategy and Communication
- Developing a Brand Story
- Content Marketing Strategy for Brand Growth
- Multi-channel Brand Communication
- Measuring Brand Performance
- Learn the Basics of digital marketing. Understanding the difference between digital marketing and traditional marketing
- Introduction to digital marketing
- Digital marketing vs Traditional marketing
- Importance of visual content
- UI vs UX
- Introduction to website creation
- Introduction to wordPress
- WordPress website creation process
- WordPress plugins and website launch
- HTML
- CSS
- BOOTSTRAP
- JAVASCRIPT
Understand the importance of SEO. You will learn how on-page and off-page SEO works, see the technical side of SEO to rank higher on search engines, and learn how to analyse competitor.
- On-page vs Off-page
- Technical SEO
- Google focuses on the user experience
- Updates, Algorithms, and ranking system
- Website Asset Optimization(Video, images, reviews)
- Link building
- Increase website SEO for more sales
- Increase the website conversion rate using SEO
- Conducting SEO Audit
- Google Webmaster tools
- Yoast SEO Plugins
TOOLS :
Moz, Semrush, Google Keyword Planner, Screaming Frog, Google Trends, Ahref, Yoast, Google Webmaster Tool, Google Tag Manager, Google Analytics 4
Learn how paid ads work with the help of keyword research. You will learn about different types of paid advertisement
- Overview of search engine marketing
- Understanding concepts of pay-per-click (PPC), Google Ads algorithms, Ad rank & ad positioning
- Bidding and budget strategies
- Keyword research and optimization using the search terms and reports for ROI
- Roles and benefits of ad extensions
- Setting up automation tools for ads
- Strategies to make best ad copies giving 100% ad strength
- How to target the right customers with demographics, interests, location, etc.
- Use of dynamic keyword insertion
- Difference between the standard shopping ads and smart ads
TOOLS:
Google Ads, Google Keyword Planner, SEMrush
Performance marketing focuses on driving conversions and generating leads by targeting online tools, strategies, and methodologies.
- How to know your target auidence
- Measuring Marketing the right way
- Build your value proposition
- Create high converting ad
- Build your performance marketing stack
- Build a high converting landing page
- Steal from competitors
- Key to scale simple account structure
- Acquisition channel blueprint
- Think omni channel
- Improve CRO Know your metrics
TOOLS:
Landbot.io,SpyFu,Databox,Clarity,Proof,Looker Studio,Vidtao,Triplewhale(Shopify),
Learn about the content research strategies and tools to design the right content (graphics, videos) from the social media channels’ point of view in this course. You will also learn how to define the goals and objectives at every marketing funnel stage using the right informative content.
- Content marketing as a backbone of digital marketing
- How to create and use an effective content calendar for future activities
- How content can help in improving the performance of paid ads
- Best mobile ad content sizes for better results
Tools :
Grammarly, SlideShare, Semrush, Gooogle Trends, Evernot, Hubspot
In this course, promote a merchant’s goods or services and receive a percentage of the sales or web traffic made. It is typically considered a crucial part of modern digital marketing.
Topics Covered
- Affiliate Publisher
- Account Creation
- Website Optimization for Affiliate Link
- Affiliate Promotion Techniques
- Monitoring
In this course, understand the need for social media channels, learn how to select the right content type in context for the right social media channel, and the importance of social media in e-commerce.
Topics Covered
- Digital and SMM Overview
- Social Brand Management
- SMM Significance, Role, Goals and Elements
- Setting Up Audience Persona
- SMM Strategy and Channels SMM Key Metrics
- Organic Postings
- Creating Facebook and Instagram ads
- Creating LinkedIn ads
Tools :
Twitter, Facebook, LinkedIn, YouTube, Ads Manager, Meta Business Suit, Canva, Pinterest, WhatsApp, Instagram
In this course,, learn how to select the right content type in context for the right audience in spotify and snapchat platforms
Topics Covered
- Understanding the Spotify Advertising Platform
- Targeting Options for Audio and Display Ads
- Creating Compelling Audio Ads for the Spotify
- Audience Overview of Snapchat Advertising
- Features Creating Effective Snapchat Ads (Snap Ads, Story Ads, Filters, etc.)
- Audience Targeting on Snapchat
Learn how AI automates digital marketing and increases performance in this course. You will also learn about emerging technologies like auto chat and voice search.
Topics Covered
- Digital Marketing with AI
- How AI helps in predictive analytics to create micro-campaigns for each customer
- Use of AI to enhance visual search like Google Lens
- Chatbots, ad targeting, speech recognition, and image recognition
Tools :
ChatGPT, Bard, Phind
Learn how growth hacking helps in digital marketing and increases performance in this course.
Topics Covered
- Principles of Growth Hacking
- A/B Testing for Rapid Growth
- Viral Marketing Techniques
- Growth Hacking Tools and Resources
- Visual design-uses of different software
- Installation of Photoshop, illustrator
- Introduction of photoshop-tools(like selection, move, crop Etc.)
- Typography-select and fonts alignments
- Design basic elements for poster designing
- Color theory
- Clipping mask
- Blending options
- Poster creation using the above elements
- Behance account creation.
- Introduction to Premiere Pro.
- Introduction to Interfaces
- Sequence Creation, Import, Export
- Fixing Audio Color & Making Edits
- The Source Monitor & Adding B-Roll
- Adding Elements & Animating Images
- Introduction to Premiere Pro Tools
- Adjusting Audio & Adding Titles
- Resizing & Exporting Video
- Editing Video to a Voice Over
- Adding Adjustment Layers to Color Correct Videos
- Chroma Keying Video Footage (Green Screen Removal)
- Animating Effects to Reveal a Clip
- Exporting Files
- Motion Graphics Video Creation
- Portfolio Creation
Duration
Course FeesDurationCourse FeesMore Courses
Marketing in the future will be driven by AI. Companies are employing AI technologies for the generation of content, the creation of efficient ad campaigns, customer engagement, and decision-making based on data analysis. In all sectors of the economy, from startups and e-commerce companies to multinational corporations, there is an ever-growing need for AI-enabled digital marketers.
For those who have a passion for technology, creativity, branding, and online business development, digital marketing enabled by AI technologies opens up vast possibilities. Becoming a digital marketer, performance marketer, social media strategist, content creator, or marketing automation specialist, you will get access to lucrative job positions and many opportunities for professional growth.
At Futura Labs, we have developed an AI-powered digital marketing course aimed at teaching students how to apply innovative marketing strategies based on AI. The program combines several courses on SEO, social media marketing, paid advertising, content creation, email marketing, analytics, and automation.
You will gain the knowledge required to utilize cutting-edge technology such as ChatGPT, Canva AI, Google Ads, Google Analytics 4, HubSpot, Semrush, Mailchimp, and Looker Studio for marketing purposes and create compelling campaigns that deliver high returns.
Most importantly, no previous knowledge is required to join this course, making it perfect for beginners who can learn everything about marketing right from the basics to the latest techniques using artificial intelligence.
In our 8-week course, you will be provided with the following learning opportunities:
- AI Content Marketing
- Social Media Marketing with AI
- Meta & Google Ads
- Email Marketing & Automation
- E-commerce & Performance Marketing
- Marketing Analytics & Reporting
- Freelancing & Agency Building
- Personal Branding & Client Acquisition
You will also work on live projects and a capstone campaign to gain real-world industry experience and build a strong portfolio.
Top Skills You Will Learn
- AI-Powered Content Creation
- SEO & SEM
- Social Media Marketing
- Meta & Google Ads
- Performance Marketing
- Email Marketing Automation
- Marketing Analytics
- Branding & Strategy
- AI Prompting for Marketing
- Video & Creative Marketing
Tools Covered
- ChatGPT
- Canva AI
- Google Ads
- Meta Ads AI
- HubSpot
- Hootsuite AI
- Google Analytics 4
- Semrush
- Mailchimp AI
- Looker Studio
Job Opportunities
- AI Digital Marketing Specialist
- Performance Marketing Executive
- Social Media Manager
- SEO Specialist
- Content Marketing Strategist
- PPC & Ads Specialist
- Marketing Automation Expert
- Freelance Digital Marketer
- E-commerce Marketing Executive
- Digital Marketing Manager
Who Can Learn
- Students & Fresh Graduates
- Entrepreneurs & Business Owners
- Marketing & Sales Professionals
- Freelancers & Content Creators
- Career Changers
- Small Business Owners
- Anyone Interested in AI & Marketing
Why Choose Futura Labs
Futura Labs provides a practical approach to learning where career-oriented education is prioritized. Our course in Kochi and Calicut, AI-Powered Digital Marketing, consists of practical sessions and case studies related to industry-standard practices. The course includes projects that involve the use of artificial intelligence for marketing activities.
Our faculty is composed of professional trainers who provide mentorship by conducting live campaigns, case studies, and project work. Additionally, students will be assisted with portfolio management, freelance marketing, job interview skills, and other aspects of career planning.
Futura Labs helps its students gain certifications from global platforms such as Google, Meta, and HubSpot, increasing their value in the competitive world of job hunting.
Futura Labs aims to train professionals for the AI-driven future of marketing. Our placement assistance, technical mock interviews, and career advice are geared towards preparing our students for a successful career in digital marketing.
The future of software development has been revolutionized through AI code development systems. Nowadays, website development and application programming do not necessarily take years to develop. This is because of AI-assisted programming systems and “vibe coding” technology that helps everyone create applications much faster compared to the old days.
Vibe coding is an app development trend in which developers utilize artificial intelligence, prompts, and no-code development techniques to make websites, SaaS applications, business automation systems, and more. Businesses such as startups and freelancers are actively searching for individuals who can develop products much faster by using AI-assisted development programs.
In Futura Labs, our course, titled Vibe Coding, is tailored to aid beginners who have no coding experience in building applications with ease. With practical tasks, AI-enabled development, and real-time building of products, participants will learn how to make websites, automation, databases, AI applications, and micro-SaaS.
Top Skills You Will Learn
- Understanding the Vibe Coding Mindset
- Building Websites & Apps using AI
- Prompting for UI & Product Design
- Using AI coding tools like Cursor & Bolt.new
- Building Multi-page Web Applications
- Authentication & User Login Systems
- Database Management with Supabase
- AI Integrations using ChatGPT API
- Workflow Automation with Zapier & Make.com
- Deploying & Launching Live Applications
- Freelancing & Monetizing Digital Products
Tools & Platforms Covered
- Cursor
- Replit
- Supabase
- Zapier
- Make
- Vercel
- Netlify
- Stripe
- OpenAI ChatGPT API
- Gumroad
- Lemon Squeezy
Who Can Learn?
- Students & Fresh Graduates
- Entrepreneurs & Startup Founders
- Freelancers & Creators
- Designers & Digital Marketers
- Non-technical Professionals
- Anyone Interested in Building Apps with AI
Job Opportunities
- AI App Developer
- No-Code Developer
- SaaS Product Builder
- Automation Specialist
- Freelance Web Developer
- AI Workflow Builder
- Product Prototyping Specialist
Why Futura Labs?
At Futura Labs, we focus on practical product development and real-world project building to help learners create live applications with confidence. Our Vibe Coding Course in Kerala is designed to help beginners rapidly build, launch, and monetize digital products using modern AI-powered development tools and no-code technologies.
The application of artificial intelligence has dramatically changed the business environment in terms of communication, operation, and growth. From simplifying routine activities to enhancing customer experience and productivity, AI technology has been incorporated by businesses in almost all industries.
There are numerous ways through which businesses are employing the application of AI, including marketing, business performance analysis, automation, decision-making processes, and even managing operations. Professional and knowledgeable individuals who can implement the applications of AI in business environments have become indispensable assets in industries such as retail, Healthcare, Finance, education, HRM, and digital marketing.
Our course “AI For Business & Automation” offered by Futura Labs is aimed at providing entrepreneurs, professionals, and students with knowledge of implementing AI into business practices.
From AI-powered communication and content creation through workflow automation and business strategies, this course offers practical training with the most recent AI technology utilized by top corporations around the world.
Top Skills You Will Learn
- Understanding AI Fundamentals & Business Applications
- Identifying AI Opportunities in Businesses
- AI-Powered Content Creation & Communication
- Social Media & Marketing Automation using AI
- Presentation & Design Creation with AI Tools
- AI for HR, Finance & Customer Support
- Workflow Automation using Zapier & Make.com
- Building AI SOPs & Automated Business Systems
- AI Strategy, ROI Measurement & Team Adoption
- Creating Complete AI Business Transformation Plans
AI Tools Covered
- OpenAI ChatGPT
- Canva AI
- Adobe Firefly
- Notion AI
- ClickUp AI
- Zapier
- Make
- Otter.ai
- Fireflies.ai
- Gamma
- Beautiful.ai
Who Can Learn?
- Business Owners & Entrepreneurs
- Marketing & Sales Professionals
- HR & Operations Teams
- Students & Fresh Graduates
- Freelancers & Consultants
- Administrative & Support Professionals
Job Opportunities
- AI Business Consultant
- AI Automation Specialist
- AI Operations Executive
- AI Marketing Strategist
- Workflow Automation Consultant
- AI Productivity Specialist
- Digital Transformation Associate
Why Futura Labs?
As Futura Labs, our emphasis is on real-life business application and learning by doing so that you learn how to apply artificial intelligence in business. The AI for Business & Automation Course in Kerala will teach you how to apply artificial intelligence in businesses to help them save time, increase efficiency, cut down costs, and grow intelligently.
Artificial intelligence is changing the game in how companies create content, automate processes, analyze data, and increase efficiency. Whether creating campaigns or developing automated business applications, AI and prompt engineering are now must-have skills in any company’s arsenal.
Prompt engineering is simply the technique used by humans to provide useful inputs to AI, such as OpenAI ChatGPT, Anthropic Claude, and Google Gemini, to ensure that the output is reliable and of good quality. In today’s world, where the need for solutions enabled by artificial intelligence is on the rise, prompt engineers have great value in marketing, business, design, etc.
The Prompt Engineering & AI Tools course offered by Futura Labs equips learners, both students and entrepreneurs, with the skills required to harness the capabilities of modern AI technology through relevant training and real-life application. The course will equip learners with the knowledge and skills required for writing good prompts and utilizing modern AI tools in video, image, workflow, and audio tasks.
Top Skills You Will Learn
- Foundations of AI & Large Language Models (LLMs)
- Prompt Engineering Techniques & Advanced Prompting
- Zero-shot, Few-shot & Chain-of-Thought Prompting
- AI Content Creation for Business & Marketing
- Image Generation using Midjourney, DALL·E & Adobe Firefly
- Video & Audio AI Tools Mastery
- Workflow Automation using AI
- Building AI-Powered Business Systems
- Creating AI SOPs & Prompt Libraries
- Freelancing & Career Opportunities in AI
AI Tools Covered
- OpenAI ChatGPT & DALL·E
- Anthropic Claude
- Google Gemini
- Midjourney
- Adobe Firefly
- Runway
- ElevenLabs
- Notion AI
- Perplexity AI
- CapCut AI
Who Can Learn?
- Students & Fresh Graduates
- Digital Marketing Professionals
- Content Creators & Designers
- Business Owners & Entrepreneurs
- HR, Finance & Operations Professionals
- Freelancers & AI Enthusiasts
Job Opportunities
- Prompt Engineer
- AI Content Strategist
- AI Marketing Specialist
- AI Workflow Consultant
- Automation Specialist
- AI Research Assistant
- Freelance AI Consultant
Why Futura Labs?
Futura Labs is committed to providing pragmatic approaches to the utilization of AI and industrial-level courses to help students stay on top of the dynamic field of AI. The Prompt Engineering & AI Tools Course in Kerala by Futura Labs will ensure that you are prepared for any AI-based job in the industry.
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