Digital Marketing Training Kannur Kerala

Which institute provides the best digital marketing course in Kannur?

Futura Labs is a platform designed to boost the potential of intelligent beginners and provide the digital marketing industry with knowledgeable workers that can make a difference in the world by using their skills in practical settings. Because more firms are opening up online, Futura Labs has observed a growth in the demand for highly skilled and competent digital marketers. By using their best strategies and ideas, these experts can take their companies online, increasing traffic and guaranteeing rapid economic growth. Want to know which digital marketing course is the best in Kannur? Now connect to Futura Labs.

Futura Labs – Top Digital Marketing Training Institute in Kannur

It is one of Kannur’s most renowned Digital Marketing Institutes that offers full-fledged training and ensures 100% placements  assistance to talented learners. As of now, Futura Labs has developed several specialized digital marketers and has provided a flourishing career to capable learners.

What makes Futura Labs one of the Best Digital Marketing Institutes in Kannur?

Futura Labs offers comprehensive training in digital marketing and its digital marketing course syllabus covers all of its significant aspects to ensure trainees’ complete expertise and specialization. 

 

DIGITAL MARKETING INTERNSHIP SYLLABUS : 4 Months

Learn the Basics of digital marketing. Understanding the difference between digital marketing and traditional marketing

  • Introduction to digital marketing
  • Digital marketing vs Traditional marketing
  • Importance of visual content
  • UI vs UX
  • Introduction to website creation
  • Introduction to wordPress
  • WordPress website creation process
  • WordPress plugins and website launch
  • HTML
  • CSS
  • BOOTSTRAP
  • JAVASCRIPT

Understand the importance of SEO. You will learn how on-page and off-page SEO works, see the technical side of SEO to rank higher on search engines, and learn how to analyse competitor.

  • On-page vs Off-page
  • Technical SEO
  • Google focuses on the user experience
  • Updates, Algorithms, and ranking system
  • Website Asset Optimization(Video, images, reviews)
  • Link building
  • Increase website SEO for more sales
  • Increase the website conversion rate using SEO
  • Conducting SEO Audit
  • Google Webmaster tools
  • Yoast SEO Plugins

TOOLS :

Moz, Semrush, Google Keyword Planner, Screaming Frog, Google Trends, Ahref, Yoast, Google Webmaster Tool, Google Tag Manager, Google Analytics 4

Learn how paid ads work with the help of keyword research. You will learn about different types of paid advertisement

  • Overview of search engine marketing
  • Understanding concepts of pay-per-click (PPC), Google Ads algorithms, Ad rank & ad positioning
  • Bidding and budget strategies
  • Keyword research and optimization using the search terms and reports for ROI
  • Roles and benefits of ad extensions
  • Setting up automation tools for ads
  • Strategies to make best ad copies giving 100% ad strength
  • How to target the right customers with demographics, interests, location, etc.
  • Use of dynamic keyword insertion
  • Difference between the standard shopping ads and smart ads

TOOLS

Google Ads, Google Keyword Planner, SEMrush

Performance marketing focuses on driving conversions and generating leads by targeting online tools, strategies, and methodologies

  • . How to know your target auidence
  • Measuring Marketing the right way
  • Build your value proposition
  • Create high converting ad
  • Build your performance marketing stack
  • Build a high converting landing page
  • Steal from competitors Key to scale simple account structure
  • Acquisition channel blueprint
  • Think omni channel
  • Improve CRO Know your metrics

TOOLS:

Landbot.io,SpyFu,Databox,Clarity,Proof,Looker Studio,Vidtao,Triplewhale(Shopify)

Learn about the content research strategies and tools to design the right content (graphics, videos) from the social media channels’ point of view in this course. You will also learn how to define the goals and objectives at every marketing funnel stage using the right informative content.

  • Content marketing as a backbone of digital marketing
  • How to create and use an effective content calendar for future activities
  • How content can help in improving the performance of paid ads
  • Best mobile ad content sizes for better results

Tools:

Grammarly, SlideShare, Semrush, Gooogle Trends, Evernot, Hubspot

In this course, promote a merchant’s goods or services and receive a percentage of the sales or web traffic made. It is typically considered a crucial part of modern digital marketing

  • Affiliate Publisher
  • Account Creation
  • Website Optimization for Affiliate Link
  • Affiliate Promotion Techniques
  • Monitoring

In this course, understand the need for social media channels, learn how to select the right content type in context for the right social media channel, and the importance of social media in e-commerce.

Topics Covered

  • Digital and SMM Overview
  • Social Brand Management
  • SMM Significance, Role, Goals and Elements
  • Setting Up Audience Persona
  • SMM Strategy and Channels SMM Key Metrics
  • Organic Postings Creating Facebook and Instagram ads
  • Creating LinkedIn ads

Tools:

Twitter, Facebook, LinkedIn, YouTube, Ads Manager, Meta Business Suit, Canva, Pinterest, WhatsApp, Instagram

In this course,, learn how to select the right content type in context for the right audience in spotify and snapchat platforms .

Topics Covered

  • Understanding the Spotify Advertising Platform
  • Targeting Options for Audio and Display Ads
  • Creating Compelling Audio Ads for the Spotify
  • Audience Overview of Snapchat Advertising
  • Features Creating Effective Snapchat Ads (Snap Ads, Story Ads, Filters, etc.)
  • Audience Targeting on Snapchat

Learn how AI automates digital marketing and increases performance in this course. You will also learn about emerging technologies like auto chat and voice search.

Topics Covered

  • Digital Marketing with AI
  • How AI helps in predictive analytics to create micro-campaigns for each customer
  • Use of AI to enhance visual search like Google Lens
  • Chatbots, ad targeting, speech recognition, and image recognition

Tools :

ChatGPT, Bard, Phind

Learn how growth hacking helps in digital marketing and increases performance in this course.

Topics Covered

  • Principles of Growth Hacking
  • A/B Testing for Rapid Growth
  • Viral Marketing Techniques
  • Growth Hacking Tools and Resources

DIGITAL MARKETING INTERNSHIP SYLLABUS : 6 Months

Learn the Basics of digital marketing.Understanding the difference between digital marketing and traditional marketing

  • Introduction to digital marketing
  • Digital marketing vs Traditional marketing
  • Importance of visual content
  • UI vs UX
  • Introduction to website creation
  • Introduction to wordPress
  • WordPress website creation process
  • WordPress plugins and website launch
  • HTML
  • CSS
  • BOOTSTRAP
  • JAVASCRIPT

Understand the importance of SEO. You will learn how on-page and off-page SEO works, see the technical side of SEO to rank higher on search engines, and learn how to analyse competitor.

  • On-page vs Off-page
  • Technical SEO
  • Google focuses on the user experience
  • Updates, Algorithms, and ranking system
  • Website Asset Optimization(Video, images, reviews)
  • Link building
  • Increase website SEO for more sales
  • Increase the website conversion rate using SEO
  • Conducting SEO Audit
  • Google Webmaster tools
  • Yoast SEO Plugins

TOOLS :

Moz, Semrush, Google Keyword Planner, Screaming Frog, Google Trends, Ahref, Yoast, Google Webmaster Tool, Google Tag Manager, Google Analytics 4

Learn how paid ads work with the help of keyword research. You will learn about different types of paid advertisement

  • Overview of search engine marketing
  • Understanding concepts of pay-per-click (PPC), Google Ads algorithms, Ad rank & ad positioning
  • Bidding and budget strategies
  • Keyword research and optimization using the search terms and reports for ROI
  • Roles and benefits of ad extensions
  • Setting up automation tools for ads
  • Strategies to make best ad copies giving 100% ad strength
  • How to target the right customers with demographics, interests, location, etc.
  • Use of dynamic keyword insertion
  • Difference between the standard shopping ads and smart ads

TOOLS

Google Ads, Google Keyword Planner, SEMrush

Performance marketing focuses on driving conversions and generating leads by targeting online tools, strategies, and methodologies

  • . How to know your target auidence
  • Measuring Marketing the right way
  • Build your value proposition
  • Create high converting ad
  • Build your performance marketing stack
  • Build a high converting landing page
  • Steal from competitors Key to scale simple account structure
  • Acquisition channel blueprint
  • Think omni channel
  • Improve CRO Know your metrics

TOOLS:

Landbot.io,SpyFu,Databox,Clarity,Proof,Looker Studio,Vidtao,Triplewhale(Shopify)

Learn about the content research strategies and tools to design the right content (graphics, videos) from the social media channels’ point of view in this course. You will also learn how to define the goals and objectives at every marketing funnel stage using the right informative content.

  • Content marketing as a backbone of digital marketing
  • How to create and use an effective content calendar for future activities
  • How content can help in improving the performance of paid ads
  • Best mobile ad content sizes for better results

Tools:

Grammarly, SlideShare, Semrush, Gooogle Trends, Evernot, Hubspot

In this course, promote a merchant’s goods or services and receive a percentage of the sales or web traffic made. It is typically considered a crucial part of modern digital marketing

  • Affiliate Publisher
  • Account Creation
  • Website Optimization for Affiliate Link
  • Affiliate Promotion Techniques
  • Monitoring
  • In this course, understand the need for social media channels, learn how to select the right content type in context for the right social media channel, and the importance of social media in e-commerce.

    Topics Covered

  • Digital and SMM Overview
  • Social Brand Management
  • SMM Significance, Role, Goals and Elements
  • Tools:

    Twitter, Facebook, LinkedIn, YouTube, Ads Manager, Meta Business Suit, Canva, Pinterest, WhatsApp, Instagram

  • Setting Up Audience Persona
  • SMM Strategy and Channels SMM Key Metrics
  • Organic Postings Creating Facebook and Instagram ads
  • Creating LinkedIn ads
  • In this course,, learn how to select the right content type in context for the right audience in spotify and snapchat platforms .

    Topics Covered

  • Understanding the Spotify Advertising Platform
  • Targeting Options for Audio and Display Ads
  • Creating Compelling Audio Ads for the Spotify
  • Audience Overview of Snapchat Advertising
  • Features Creating Effective Snapchat Ads (Snap Ads, Story Ads, Filters, etc.)
  • Audience Targeting on Snapchat
  • Learn how AI automates digital marketing and increases performance in this course. You will also learn about emerging technologies like auto chat and voice search.

    Topics Covered

  • Digital Marketing with AI
  • How AI helps in predictive analytics to create micro-campaigns for each customer
  • Use of AI to enhance visual search like Google Lens
  • Chatbots, ad targeting, speech recognition, and image recognition
  • Tools :

    ChatGPT, Bard, Phind

Learn how growth hacking helps in digital marketing and increases performance in this course.

Topics Covered

  • Principles of Growth Hacking
  • A/B Testing for Rapid Growth
  • Viral Marketing Techniques
  • Growth Hacking Tools and Resources
  • Visual design-uses of different software
  • Installation of Photoshop, illustrator
  • Introduction of photoshop-tools(like selection, move, crop Etc.)
  • Typography-select and fonts alignments
  • Design basic elements for poster designing
  • Color theory
  • Clipping mask Blending options
  • Poster creation using the above elements
  • Behance account creation.
  • Introduction to Premiere Pro.
  • Introduction to Interfaces
  • Sequence Creation, Import, Export
  • Fixing Audio Color & Making Edits
  • The Source Monitor & Adding B-Roll
  • Adding Elements & Animating Images
  • Introduction to Premiere Pro Tools
  • Adjusting Audio & Adding Titles
  • Resizing & Exporting Video
  • Editing Video to a Voice Over
  • Adding Adjustment Layers to Color Correct Videos
  • Chroma Keying Video Footage (Green Screen Removal)
  • Animating Effects to Reveal a Clip
  • Exporting Files
  • Motion Graphics Video Creation
  • Visual Effects Video Creation
  • Portfolio Creation
DurationDuration
4 Months, 3 Days a Week, 3 Hours/day
FeeCourse Fees
DurationDuration
6 Months, 3 Days a Week, 3 Hours/day
FeeCourse Fees

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