Futura Labs – the reputable digital marketing institute in Kollam

Futura Labs  is committed to provide students wishing to pursue fulfilling careers in the digital space thorough and hands-on training in digital marketing.

We at Futura Labs are the only ones that truly comprehend the significance of digital marketing. We provide a broad variety of career-focused courses covering all facets of digital marketing as a result. Our knowledgeable faculty members are dedicated to imparting their vast knowledge and skill set to our students. They have years of experience and expertise in the field. Numerous of our pupils have been placed in well-known businesses.

Our 100% placement support is what sets Futura Labs distinct from other digital marketing training centers. After completing our courses, we work directly with top companies in the field to offer our students internships and career placements. Our student placement record is self-evident, as numerous graduates have secured lucrative positions in prestigious Indian firms.

Futura Labs provides an engaging and enjoyable learning environment. With the newest tools and technology, our state-of-the-art training center can foster creativity and innovation while fostering a dynamic learning environment. Students are drawn to Futura Labs because of the distinctive learning environment.

With the top-notch training offered by Futura Labs, enter the future of digital marketing.

Enroll in Futura Labs’ state-of-the-art training courses for professionals, individuals, and those who want to learn about digital marketing. Futura Labs offers world-class training that gives participants the skills and techniques they need to thrive in today’s fast-paced digital landscape, with an emphasis on the newest trends and technology. Our extensive programs include a wide range of topics to help professionals stay ahead of the curve, from social media marketing to SEO and analytics. Futura Labs training programs offer a dynamic and captivating learning experience that will enable you to confidently enter the future of digital marketing, regardless of your level of experience.

Learn at Futura Labs and land a job with top companies in the field!

Enrolling in Futura Labs’ digital marketing courses can provide you a competitive advantage in the job market and set you up for success in this fascinating industry. Why then wait? Take a course today to begin developing your digital marketing abilities and expertise.

DIGITAL MARKETING INTERNSHIP SYLLABUS : 4 Months

Learn the Basics of digital marketing. Understanding the difference between digital marketing and traditional marketing

  • Introduction to digital marketing
  • Digital marketing vs Traditional marketing
  • Importance of visual content
  • UI vs UX
  • Introduction to website creation
  • Introduction to wordPress
  • WordPress website creation process
  • WordPress plugins and website launch
  • HTML
  • CSS
  • BOOTSTRAP
  • JAVASCRIPT

Understand the importance of SEO. You will learn how on-page and off-page SEO works, see the technical side of SEO to rank higher on search engines, and learn how to analyse competitor.

  • On-page vs Off-page
  • Technical SEO
  • Google focuses on the user experience
  • Updates, Algorithms, and ranking system
  • Website Asset Optimization(Video, images, reviews)
  • Link building
  • Increase website SEO for more sales
  • Increase the website conversion rate using SEO
  • Conducting SEO Audit
  • Google Webmaster tools
  • Yoast SEO Plugins

TOOLS :

Moz, Semrush, Google Keyword Planner, Screaming Frog, Google Trends, Ahref, Yoast, Google Webmaster Tool, Google Tag Manager, Google Analytics 4

Learn how paid ads work with the help of keyword research. You will learn about different types of paid advertisement

  • Overview of search engine marketing
  • Understanding concepts of pay-per-click (PPC), Google Ads algorithms, Ad rank & ad positioning
  • Bidding and budget strategies
  • Keyword research and optimization using the search terms and reports for ROI
  • Roles and benefits of ad extensions
  • Setting up automation tools for ads
  • Strategies to make best ad copies giving 100% ad strength
  • How to target the right customers with demographics, interests, location, etc.
  • Use of dynamic keyword insertion
  • Difference between the standard shopping ads and smart ads

TOOLS

Google Ads, Google Keyword Planner, SEMrush

Performance marketing focuses on driving conversions and generating leads by targeting online tools, strategies, and methodologies

  • . How to know your target auidence
  • Measuring Marketing the right way
  • Build your value proposition
  • Create high converting ad
  • Build your performance marketing stack
  • Build a high converting landing page
  • Steal from competitors Key to scale simple account structure
  • Acquisition channel blueprint
  • Think omni channel
  • Improve CRO Know your metrics

TOOLS:

Landbot.io,SpyFu,Databox,Clarity,Proof,Looker Studio,Vidtao,Triplewhale(Shopify)

Learn about the content research strategies and tools to design the right content (graphics, videos) from the social media channels’ point of view in this course. You will also learn how to define the goals and objectives at every marketing funnel stage using the right informative content.

  • Content marketing as a backbone of digital marketing
  • How to create and use an effective content calendar for future activities
  • How content can help in improving the performance of paid ads
  • Best mobile ad content sizes for better results

Tools:

Grammarly, SlideShare, Semrush, Gooogle Trends, Evernot, Hubspot

In this course, promote a merchant’s goods or services and receive a percentage of the sales or web traffic made. It is typically considered a crucial part of modern digital marketing

  • Affiliate Publisher
  • Account Creation
  • Website Optimization for Affiliate Link
  • Affiliate Promotion Techniques
  • Monitoring

In this course, understand the need for social media channels, learn how to select the right content type in context for the right social media channel, and the importance of social media in e-commerce.

Topics Covered

  • Digital and SMM Overview
  • Social Brand Management
  • SMM Significance, Role, Goals and Elements
  • Setting Up Audience Persona
  • SMM Strategy and Channels SMM Key Metrics
  • Organic Postings Creating Facebook and Instagram ads
  • Creating LinkedIn ads

Tools:

Twitter, Facebook, LinkedIn, YouTube, Ads Manager, Meta Business Suit, Canva, Pinterest, WhatsApp, Instagram

In this course,, learn how to select the right content type in context for the right audience in spotify and snapchat platforms .

Topics Covered

  • Understanding the Spotify Advertising Platform
  • Targeting Options for Audio and Display Ads
  • Creating Compelling Audio Ads for the Spotify
  • Audience Overview of Snapchat Advertising
  • Features Creating Effective Snapchat Ads (Snap Ads, Story Ads, Filters, etc.)
  • Audience Targeting on Snapchat

Learn how AI automates digital marketing and increases performance in this course. You will also learn about emerging technologies like auto chat and voice search.

Topics Covered

  • Digital Marketing with AI
  • How AI helps in predictive analytics to create micro-campaigns for each customer
  • Use of AI to enhance visual search like Google Lens
  • Chatbots, ad targeting, speech recognition, and image recognition

Tools :

ChatGPT, Bard, Phind

Learn how growth hacking helps in digital marketing and increases performance in this course.

Topics Covered

  • Principles of Growth Hacking
  • A/B Testing for Rapid Growth
  • Viral Marketing Techniques
  • Growth Hacking Tools and Resources

DIGITAL MARKETING INTERNSHIP SYLLABUS : 6 Months

Learn the Basics of digital marketing.Understanding the difference between digital marketing and traditional marketing

  • Introduction to digital marketing
  • Digital marketing vs Traditional marketing
  • Importance of visual content
  • UI vs UX
  • Introduction to website creation
  • Introduction to wordPress
  • WordPress website creation process
  • WordPress plugins and website launch
  • HTML
  • CSS
  • BOOTSTRAP
  • JAVASCRIPT

Understand the importance of SEO. You will learn how on-page and off-page SEO works, see the technical side of SEO to rank higher on search engines, and learn how to analyse competitor.

  • On-page vs Off-page
  • Technical SEO
  • Google focuses on the user experience
  • Updates, Algorithms, and ranking system
  • Website Asset Optimization(Video, images, reviews)
  • Link building
  • Increase website SEO for more sales
  • Increase the website conversion rate using SEO
  • Conducting SEO Audit
  • Google Webmaster tools
  • Yoast SEO Plugins

TOOLS :

Moz, Semrush, Google Keyword Planner, Screaming Frog, Google Trends, Ahref, Yoast, Google Webmaster Tool, Google Tag Manager, Google Analytics 4

Learn how paid ads work with the help of keyword research. You will learn about different types of paid advertisement

  • Overview of search engine marketing
  • Understanding concepts of pay-per-click (PPC), Google Ads algorithms, Ad rank & ad positioning
  • Bidding and budget strategies
  • Keyword research and optimization using the search terms and reports for ROI
  • Roles and benefits of ad extensions
  • Setting up automation tools for ads
  • Strategies to make best ad copies giving 100% ad strength
  • How to target the right customers with demographics, interests, location, etc.
  • Use of dynamic keyword insertion
  • Difference between the standard shopping ads and smart ads

TOOLS

Google Ads, Google Keyword Planner, SEMrush

Performance marketing focuses on driving conversions and generating leads by targeting online tools, strategies, and methodologies.

  • How to know your target auidence
  • Measuring Marketing the right way
  • Build your value proposition
  • Create high converting ad
  • Build your performance marketing stack
  • Build a high converting landing page
  • Steal from competitors
  • Key to scale simple account structure
  • Acquisition channel blueprint
  • Think omni channel
  • Improve CRO
  • Know your metrics

Tools:

Landbot.io,SpyFu,Databox,Clarity,Proof,Looker Studio,Vidtao,Triplewhale(Shopify)

Learn about the content research strategies and tools to design the right content (graphics, videos) from the social media channels’ point of view in this course. You will also learn how to define the goals and objectives at every marketing funnel stage using the right informative content.

  • Content marketing as a backbone of digital marketing
  • How to create and use an effective content calendar for future activities
  • How content can help in improving the performance of paid ads
  • Best mobile ad content sizes for better results

Tools:

Grammarly, SlideShare, Semrush, Gooogle Trends, Evernot, Hubspot

In this course, promote a merchant’s goods or services and receive a percentage of the sales or web traffic made. It is typically considered a crucial part of modern digital marketing.

  • Affiliate Publisher Account Creation
  • Website Optimization for Affiliate Link
  • Affiliate Promotion Techniques
  • Monitoring

In this course, understand the need for social media channels, learn how to select the right content type in context for the right social media channel, and the importance of social media in e-commerce.

  • Digital and SMM Overview
  • Social Brand Management
  • SMM Significance, Role, Goals and Elements
  • Setting Up Audience Persona
  • SMM Strategy and Channels SMM Key Metrics
  • Organic Postings
  • Creating Facebook and Instagram ads
  • Creating LinkedIn ads

Tools:

Twitter, Facebook, LinkedIn, YouTube, Ads Manager, Meta Business Suit, Canva, Pinterest, WhatsApp, Instagram

In this course, learn how to select the right content type in context for the right audience in spotify and snapchat platforms

  • Understanding the Spotify Advertising Platform
  • Targeting Options for Audio and Display Ads
  • Creating Compelling Audio Ads for the Spotify
  • Audience Overview of Snapchat Advertising
  • Features Creating Effective Snapchat Ads (Snap Ads, Story Ads, Filters, etc.)
  • Audience Targeting on Snapchat

Learn how AI automates digital marketing and increases performance in this course. You will also learn about emerging technologies like auto chat and voice search.

  • Digital Marketing with AI
  • How AI helps in predictive analytics to create micro-campaigns for each customer
  • Use of AI to enhance visual search like Google Lens
  • Chatbots, ad targeting, speech recognition, and image recognition

Tools:

ChatGPT, Bard, Phind

Learn how growth hacking helps in digital marketing and increases performance in this course.

  • Principles of Growth Hacking
  • A/B Testing for Rapid Growth
  • Viral Marketing Techniques
  • Growth Hacking Tools and Resources
  • Visual design-uses of different software
  • Installation of Photoshop, illustrator
  • Introduction of photoshop-tools(like selection, move, crop Etc.)
  • Typography-select and fonts alignments
  • Design basic elements for poster designing
  • Color theory
  • Clipping mask Blending options
  • Poster creation using the above elements
  • Behance account creation.
  • Introduction to Premiere Pro.
  • Introduction to Interfaces
  • Sequence Creation, Import, Export
  • Fixing Audio Color & Making Edits
  • The Source Monitor & Adding B-Roll
  • Adding Elements & Animating Images
  • Introduction to Premiere Pro Tools
  • Adjusting Audio & Adding Titles
  • Resizing & Exporting Video
  • Editing Video to a Voice Over
  • Adding Adjustment Layers to Color Correct Videos
  • Chroma Keying Video Footage (Green Screen Removal)
  • Animating Effects to Reveal a Clip
  • Exporting Files
  • Motion Graphics Video Creation
  • Visual Effects Video Creation
  • Portfolio Creation
DurationDuration
4 Months, 3 Days a Week, 3 Hours/day
FeeCourse Fees
DurationDuration
6 Months, 3 Days a Week, 3 Hours/day
FeeCourse Fees

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